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Office of Graduate and Continuing Studies
Bachelor of Science
Marketing Management
The Bachelor of Science degree in Marketing Management provides
students with a comprehensive foundation in a range of marketing
disciplines, including advertising, marketing communications, promotion,
market research, international marketing, and entrepreneurship.
The degree is available to all adult students; however the
accelerated EXCEL Track is specially designed for those students who
have already earned 50+ credits at an accredited college or university.
The EXCEL program is based on the cohort model where students become
part of a group that learns and makes decisions collaboratively, and it
incorporates group activities that mirror a typical organizational
environment. Students plan, develop and complete work-related projects,
which, combined with teamwork in the classroom, provides the opportunity
to learn by doing.
Degree Requirements
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Communications: |
6 credit hours
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EN101 |
Introduction to College Writing |
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EN208 |
Public Speaking |
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Computer Science |
6 credit hours |
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IS101 |
Introduction to Computers |
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| CS |
Programming Language |
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Mathematics and Natural Science : |
6 credit hours |
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MA122 |
College Algebra with Applications |
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Natural/Physical Science Elective |
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Humanities: |
12 credit hours |
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Select from music, art, literature, philosophy or language |
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Social Science: |
9 credit hours |
| Select from psychology, sociology,
anthropology, history, cultural studies or economic courses |
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MIT Core Prerequisites: |
6 credit hours |
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CT115 |
Intro to Computer Networks |
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| CT |
Approved CT Elective |
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General Electives: |
36 credit hours |
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Select from many courses of interest |
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OM201 |
Intro to the Excel Program |
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Management and Information Technology EXCEL Track: |
43 credit hours |
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OM210 |
Group Dynamics and Team Behavior |
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OM218 |
Organizational Communication |
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OM340 |
Human Resource Management |
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OM336 |
Managerial Economics |
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OM334 |
Accounting for Managers |
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OM320 |
Methods of Research and Analysis |
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OM338 |
Marketing in a Global Economy |
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OM442 |
Strategic Planning |
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OM430 |
Ethical Issues in Management & Technology (4) -
Also counts toward Humanities requirement |
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IT323 |
Systems Applications Life Cycle I |
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IT324 |
Systems Applications Life Cycle II |
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IT223 |
Database Management Systems I |
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IT224 |
Database Management Systems II |
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IT423 |
Capstone Research Project |
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Total Credits: |
120 credit hours |
Call us today for more information:
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Nashua Campus
20 University Drive
Nashua, NH 03063-1300
(800) 392-9011
(603) 577-6500
Fax: (603) 577-6503
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Portsmouth Campus
119 International Drive
Pease International Tradeport
Portsmouth, NH 03801
(800) 794-6188
(603) 430-4077
Fax: (603) 766-6595
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| GCDE@dwc.edu
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