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Pathfinder: Consumer Behavior
Scope|Subject Headings|Overview Sources|Circulating Books|Periodicals, Journals & Trade Publications|Videos|Websites
SCOPE: Consumer behavior is defined as those activities directly involved in selecting, obtaining, using, and disposing of products, services, and ideas to satisfy needs and desires, including the decision processes that precede and follow these actions. (Manstead, The Blackwell Encyclopedia of Social Psychology) The purpose of this pathfinder is to serve as a guideline for the student in locating library resources on the topic of consumer behavior. It is not intended as a comprehensive listing, but as a selective sampling of some of the many resources available in the library.
SUBJECT HEADINGS
Books dealing with consumer behavior are listed in the Baddour Library's online catalog under the following subject headings:
Motivation
research (marketing)
Attitude
(Psychology)
Consumers
Attitudes
There are sources located in the Reference Section of the Baddour Library that give a general overview or summary of the topic you are researching. The following is a list of some of the sources available in the library.
OVERVIEW SOURCES
CQ Researcher:
Issues and Controversies database from Facts on
File
REF HF 1001.E466 2000 Encyclopedia of Business
Some of the representative books from the Circulating Collection that are located upstairs in the library are:
CIRCULATING COLLECTION
Abrams, Bill. The Observational Research Handbook: Understanding How Consumers Live with your Product. Lincolnwood, Ill: NTC Business Books, 2000.
Brown, Mary.
Boom: Marketing to the Ultimate Power Consumer—the Baby
Boomer
Woman. New York: American Management Association,
2006.
De Grazia, Victoria. The Sex of Things: Gender and Consumption in Historical Perspective. Berkeley: University of California Press, 1996.
Kammen, Michael G. American Culture, American Tastes: Social Change and the 20th Century. New York: Knopf, 2000.
Marder, Eric. The Laws of Choice: Predicting Customer Behavior. New York: Free Press, 1997.
Pooler, Jim.
Why We Shop: Emotional Rewards and Retail Strategies.
Westport, Conn.: Prager, 2003.
Rosenblatt, Roger. Consuming Desires: Consumption, Culture, and the Pursuit of Happiness. Washington, D.C: Island Press, 1999.
Schor, Juliet.
Born to Buy: The Commercialized Child and the New
Consumer Culture. New York: Scribner, 2004.
Windham, Laurie. The Soul of the New Consumer: The Attitudes, Behaviors, and Preferences of E-Customers. New York: Allworth Press, 2000.
Some of the specific periodicals that the library subscribes to that focuses on the topic of consumer behavior are:
PERIODICALS, JOURNALS & TRADE PUBLICATIONS
Click the link for a list of full text journals
available through our databases in:
VIDEOS
HF5822.A38 1998 Advertising & the End of the World
WEBSITES
Consumer Behavior Resources & References
http://ccat.sas.upenn.edu/~sstumpf/cbresources.html
OKeefe Library St. Ambrose University- Best Information on the Net
http://library.sau.edu/bestinfo/majors/Business/market/busmarkcon.htm
Updated
06/08/2007
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