AdmissionsCampus AcademicsOnline EducationCampus Life & ServicesAthleticsAbout DWC
Apply Now Request Information Apply Now   Student Portal
 
Courses & Schedules

Campus Degree Programs

Accounting

Aeronautical Engineering

Air Traffic Management

Aviation Management

Business Management

Computer Science

Construction Management

Electrical and Computer Engineering

Finance

Game Design and Development

Game Programming

Health Services Management

Homeland Security

Human Resource Management

Management Information Systems

Marketing Management

Mechanical Engineering

Psychology

Sport Management

Our Schools

Academic Support Services

The First Year

Majors & Minors

Our Faculty

Academic Calendar

FAQs
   
 
Home - Campus Academics - Programs - Undergraduate Degree Programs: School of Business and Management - Marketing Management
 

Marketing Management

The Marketing Management degree program helps students prepare for entry-level marketing positions. The program provides students with the knowledge and skills necessary to perform appropriate functions in a marketing environment. Students, work to gain an understanding of marketing strategy and how to develop and implement marketing strategies under various economic, legal and cultural conditions in a global setting.

In addition to the skills developed in this degree program, students are presented with the creative and process aspects of the specialized disciplines within the full scope of marketing, including marketing strategy, advertising, consumer behavior, sales and research.

Program Objective

At the completion of the Bachelor of Science in Marketing Management program, graduates should be able to understand the necessary knowledge, skills, and aptitude required to pursue employment in entry-level marketing positions in a variety of settings, including for-profit and not-for-profit organizations.

Program Learning Outcomes:

Graduates should be able to:

  • Demonstrate an understanding of the four P’s: product, price, promotion, and place and be able to apply them in a variety of settings.
  • Demonstrate an understanding of and be able to develop and implement marketing strategies under various economic, legal, and cultural conditions in a global setting.
  • Demonstrate an understanding of and be able to apply the creative process within the full scope of marketing, including advertising, consumer behavior, sales and research.

Click Here for the Degree Requirements

Click Here for the Suggested Sequence of Courses

Follow DWC on Twitter! Like DWC on Facebook!
Program Spotlight: Homeland Security
Learn More
 
$10,000 - $20,000 President's Scholarship
Learn More
 
Upcoming Events
 
November 30, 2014
Res Halls Open 10:00 AM
 
December 2, 2014
SAB - Café Night DW Hub 8:30-9:30pm
 
December 3, 2014
SAB - Bowling DW Hub 7:00PM
 
December 6, 2014
SAB - NY Trip DW Hub - Leave 6:00AM
 
 
 
Learn More about our President's Scholarship
 
Find DWC on Social Media
 
Visit Our Bookstore
 

Daniel Webster College
20 University Drive, Nashua, NH 03063
 
800.325.6876
map


Financial Assistance Information
 
 
Admissions        Campus Academics        Online Education        Campus Life & Services      Athletics        About DWC       
CATALOG        START APPLYING        VIRTUAL LIBRARY     
Consumer Information: Go to programinfo.dwc.edu to access information on the programs of study offered at Daniel Webster College, including, among other things: © 2014 Daniel Webster College | All Rights Reserved
Daniel Webster College (DWC), 20 University Drive, Nashua, NH 03063, 800.325.6876
The College's publications and most recent audited financial statements are available on request.