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Home - Campus Academics - Programs - Undergraduate Degree Programs: School of Business and Management - Sport Management

Sport Management

The Sport Management program helps students prepare for entry-level positions in the sport industry. The knowledge and skills provided through the program include the basic theory in the major content areas of sport management: Marketing, Economics, Finance, Culture of Sport; Governance, Law, Leadership; Management; Promotions; Facility Management and Operations; Event Management & Promotions; and Field Experience. This preparation may lead to employment opportunities with organizations in the sport industry ranging from professional and amateur sports teams, to non-profit, private, and club sport organizations to retail and tourism management. Similarly, students can focus in any number of specialized industries —including, but not limited to, sport marketing and sales management, public and media relations, facility management, program and event management, and intercollegiate athletic administration.

This major also includes a component of experiential learning, which provides students with the opportunity to gain experience in the industry; including working/organizing sporting events, promotions, media relations, and working with professional, amateur, and club organizations. These experiential learning opportunities are available to students starting in their first semester, and extending to the final semester. Included in this is a required internship which is carried out in a sector of the sport industry that is of primary interest to the student. Internships are developed, maintained, and supervised by members of the Sport Management faculty, and are intended to provide the student with an opportunity to embark on an in-depth, period of work, that can include both experience and the opportunity to allow them to determine their preferred segment(s) of the sport industry.

Program Objective

At the completion of the Bachelor of Science in Sport Management program, graduates should have an understanding of the many aspects of operating sport and recreational programs in a variety of settings, including educational (at all levels), community, and professional. Graduates should have an understanding of the necessary knowledge, skills, and aptitudes required to competently and ethically function in entry-level sport management positions in a variety of settings. Graduates should also have the necessary preparation to continue toward a master's degree in business or a related field.

Program Learning Outcomes:

Graduates should be able to:

  • Demonstrate and understanding of and be able to apply a working knowledge of the key information, vocabulary, and concepts of the sport industry.
  • Demonstrate an understanding of and be able to apply the ethical, socio-cultural and professional values required for effective management and leadership in the sport industry.
  • Demonstrate an understanding of and be able to apply a critical and strategic analysis of the sport industry from a global perspective.
  • Demonstrate an understanding of and be able to apply the theoretical skills and tools acquired through the sport management program in practical settings.

Click Here for the Degree Requirements

Click Here for the Suggested Sequence of Courses

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