|
General Foundation: |
|
|
DW101 |
Strategies for Success
|
1 credit hour |
| |
|
|
|
Communications: |
|
12 credit
hours |
|
EN101 |
College
Writing |
|
|
EN102 |
College
Writing and Research |
|
|
EN208 |
Public
Speaking |
|
|
EN215 |
Professional Writing |
|
| |
|
|
|
Computer
Science: |
3 credit
hours |
|
IS101 |
Introduction to Computers |
|
| |
|
|
|
Humanities: |
|
6 credit
hours |
|
One
200-level Humanities (HU) course |
|
|
One
300-level Humanities (HU) course |
|
| |
|
|
|
Social and
Behavioral Science: |
12 credit
hours |
|
EC101 |
Macroeconomics |
|
|
PY101 |
Principles
of Psychology |
|
|
One
200-level Social Science course |
|
|
One
300-level Social Science course |
|
|
*Specified
courses in Economics (EC), History (HI),
Political Science (PS), Psychology (PY),
Sociology (SO), Social Science (SS), or
Interdisciplinary Studies (ID) |
|
| |
|
|
|
Mathematics and Natural Science: |
12 credit
hours |
|
MA122 |
College
Algebra w/Apps |
|
|
MA216 |
College
Math for Business Economics II |
|
|
MA310 |
Probability and Statistics |
|
|
Natural or
Physical Science Elective |
|
| |
|
|
|
Senior
Seminar: |
|
3 credit
hours |
|
One
400-level Interdisciplinary (ID) Seminar |
|
| |
|
|
|
Major
Courses: |
Grade of C
or higher required |
|
|
Management Foundation: |
30 credit
hours |
|
AC201 |
Financial
Accounting |
|
|
BL201 |
Business
Law |
|
BM101 |
Principles
of Business Management |
|
BM205 |
Human
Resource Management |
|
|
BM212 |
Operations
Analysis and Management |
|
|
BM310 |
Business
Policy |
|
|
BM319 |
Managerial
Decision Making |
|
|
EC102 |
Microeconomics |
|
|
FI320 |
Corporate
Finance |
|
|
MK201 |
Principles
of Marketing |
|
| |
|
|
|
The
Marketing Management Major: |
18 credit
hours |
|
MK202 |
Advertising |
|
|
MK205 |
International Marketing |
|
|
MK206 |
Sales
Management |
|
|
MK207 |
Marketing
Research |
|
|
MK215 |
Consumer
Behavior |
|
|
MK410 |
Marketing
Strategy |
|
|
|
|
|
|
Internships |
6-9 credit
hours |
|
A
student must take a minimum of 6
internship credits combined with
marketing management electives for a
total of 15 credits |
|
|
MK406 |
Internship
in Marketing Management |
|
|
|
|
|
|
Marketing Management Electives |
6-9 credit
hours |
|
BM326 |
Purchasing
and Supply Chain Management |
|
|
MK322 |
Strategic
Retail Management |
|
|
MK3XX |
Logistics
and Physical Distribution |
|
|
MK3XX |
Legal
Aspects of Marketing Management |
|
|
SM320 |
Marketing
and Communications in Sport |
|
| |
|
General
Electives: |
|
9 credit
hours |
|
Total
Credits Required: |
121 credit
hours |
|
Marketing Management—Bachelor of Science
Degree
Suggested Sequence of Courses |
Fall
Freshman
BM101 Principles of Business
Management
DW101 Strategies for Success (1)
EN101 College Writing
IS101 Introduction to Computers
MA122 College Algebra w/Apps
PY101 Principles of Psychology |
Spring
Freshman
AC201 Financial Accounting
EN102 College Writing and Research
EN208 Public Speaking
MA216 College Math for Business &
Economics II
MK201 Principles of Marketing |
Fall
Sophomore
EC101 Macroeconomics
BM205 Human Resource Management
MA310 Probability and Statistics
MK206 Sales Management
SS200 200-level Social Science Elective |
Spring
Sophomore
MB212 Operations Analysis and
Management
EC102 Microeconomics
EN215 Professional Writing
HU200 200-level Humanities Elective
MK205 International Marketing |
Fall
Junior
BL201 Business Law
BM319 Managerial Decision Making
MK215 Consumer Behavior
SS300 300-level Social Science Elective
General or Marketing Management Elective |
Spring
Junior
FI320 Corporate Finance
HU300 300-level Humanities Elective
MK202 Advertising
MK207 Marketing Research
Natural/Physical Science Elective |
Fall
Senior
BM310 Business Policy
ID400 Senior Interdisciplinary Seminar
MK410 Marketing Strategy
General or Marketing Management
Electives (6) |
Spring
Center
MK406 Internship in Marketing
Management (6-12)
General or Marketing Management
Electives (6-12) |
|
|
