The major in sport management prepares students for successful careers in the sport industry. The knowledge and skills provided through the program prepare students with the basic theory in the major content areas of sport management: Marketing, Economics, Finance, Culture of Sport; Governance, Law, Leadership; Management; Promotions; Facility Management and Operations; Event Management & Promotions; and Field Experience; necessary to become tomorrow’s sport industry leaders. This preparation leads to career opportunities with organizations in the sport industry ranging from professional and amateur sports teams, to non-profit, private, and club sport organizations to retail and tourism management, as well as the other opportunities available in the sport industry, as a whole. Similarly, students can focus in any number of specialized industries - including but not limited to sport marketing and sales management, public and media relations, facility management, program and event management, and intercollegiate athletic administration.

This major also includes a component of experiential learning, which provides students with the opportunity to gain experience in the industry; including working/organizing sporting events, promotions, media relations, and working with professional, amateur, and club organizations. These experiential learning opportunities are available to students starting in their first semester, and extending to the final semester. Included in this is a required internship which is carried out in a sector of the sport industry that is of primary interest to the student. Internships are developed, maintained, and supervised by members of the Sport Management faculty, and provide the student with an opportunity to embark on an in-depth, period of work, to provide both experience and opportunity to allow them to determine which segment(s) of the sport industry they would like to form a career in.