EXCEL Marketing Management
(MK)
Available at Nashua and Portsmouth
The Daniel Webster College Bachelor of Science degree in Marketing
Management provides students with a comprehensive foundation so that they
have a thorough background in any marketing discipline, such as promotion,
marketing research, international marketing, and entrepreneurship.
The marketing management program includes coursework in consumer and
business buying behavior, advertising and marketing communications, market
information and research, and international marketing management. The EXCEL
program is based on the cohort model where students become part of a group
that learns and makes decisions collaboratively, and it incorporates group
activities that mirror a typical organizational environment. Students
plan, develop and complete work-related projects, which, combined with
teamwork in the classroom, provides the opportunity to learn by doing.
The unique format of the program focuses in depth on one subject area for
five weeks and moves through the fourteen courses in a logical sequence. As
working adults, students stay together in a group for eighteen months as
they continuously learn in the classroom and from each other. In short, the
Daniel Webster College Degree Completion Program, through its unique format
and curriculum, provides the resources students need for upward career
mobility.
Bachelors of Science Degree
Requirements:
GENERAL EDUCATION COMPONENT
|
Communications |
6 credit hours |
|
EN 101 Introduction
to College Writing |
3 credits |
|
EN 208 Public
Speaking |
3 credits |
|
Computer Science |
3 credit hours |
|
Natural Science and
Math |
6 credit hours |
|
College Algebra |
3 credits |
|
Science Elective |
3 credits |
|
Humanities |
12 credit hours* |
|
Choose
from the following disciplines: music, art, literature, philosophy, or
languages.
|
|
Social Sciences |
12 credit hours* |
|
Choose from the
following disciplines: psychology, sociology, anthropology,
history, cultural studies or economics.
|
|
*6 credit hours in
Humanities or Social Sciences must be upper division (300-400)
|
|
General Electives
|
42 credit hours
|
|
|
|
EXCEL MKT TRACK
|
|
OM 210 Group
Dynamics & Team Behavior |
3 credits |
|
OM 218
Organizational Communication |
3 credits |
|
OM 340 Human
Resource Management |
3 credits |
|
OM 336 Managerial
Economics |
3 credits |
|
OM 334 Accounting
for Managers |
3 credits |
|
OM 320 Methods of
Research & Analysis |
3 credits |
|
OM 338 Marketing in
a Global Economy |
3 credits |
|
OM 430 Ethical
Issues in Management and Technology |
4 credits |
|
OM 442 Strategic
Planning |
3 credits |
|
IT 423 Research
Project (Capstone begins) |
0 credits |
|
MK 308 Consumer and
Business Buying Behavior |
3 credits |
|
MK 319 Advertising
and Marketing Communications |
3 credits |
|
MK 412 Market
Information and Research |
3 credits |
|
MK 426
International Marketing Management |
3 credits |
|
IT 423 Research
Project |
3 credits |
|
|
43 credits |
Call us today for more information:
|
Nashua
Campus
20 University Drive
Nashua,
NH
03063-1300
(800) 392-9011
(603) 577-6500
Fax: (603) 577-6503
|
Portsmouth
Campus
119 International Drive
Pease International Tradeport
Portsmouth,
NH
03801
(800) 794-6188
(603) 430-4077
Fax: (603) 766-6595 |
|
GCDE@dwc.edu |
|
