November 25, 2003 - Daniel Webster College announces a new bachelor of science degree in marketing management, available through its EXCEL degree-completion program, beginning in January 2004 at both its Nashua and Portsmouth campuses.  The EXCEL program can be completed in as little as 18 months, attending class one night a week.  The marketing management degree joins other EXCEL degrees in organizational management and management and information technology.

The marketing management program includes coursework in consumer and business buying behavior, advertising and marketing communications, market information and research, and international marketing management.  The EXCEL program is based on the cohort model where students become part of a group that learns and makes decisions collaboratively.  It incorporates group activities that mirror a typical organizational environment; students plan, develop and complete work-related projects, which, combined with teamwork in the classroom, provide the opportunity to learn by doing.

DWC's bachelor degree in marketing management offers students a comprehensive foundation covering a broad spectrum of the marketing discipline.  Areas of concentration include marketing promotion, marketing research, international marketing, and entrepreneurship.

DWC's EXCEL bachelor degree in marketing management will appeal to professionals and individuals who not only want to earn a bachelor degree specific to marketing, but who also want to gain general knowledge in areas such as management, leadership, and decision making.

For information about the EXCEL bachelor degree program, visit www.dwc.edu or call 603-577-6500 or e-mail gcde@dwc.edu.