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Bachelor of Science in Marketing Management
The Marketing Management degree program helps students prepare for entry-level marketing positions. The program provides students with knowledge and skills necessary to perform appropriate functions in a marketing environment. Students work to gain an understanding of marketing strategy and how to develop and implement marketing strategies under various economic, legal and cultural conditions in a global setting.
In addition to the skills developed in this degree program, students are presented with creative and process aspects of the specialized disciplines within the full scope of marketing, including marketing strategy, advertising, consumer behavior, sales and research.
At the completion of the Bachelor of Science in Marketing Management program, graduates should be able to understand the necessary knowledge, skills, and aptitude required to pursue employment in entry-level marketing positions in a variety of settings, including for-profit and not-for-profit organizations.