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Home - Online Education - Bachelor of Science in Marketing Management
 

Bachelor of Science in Marketing Management

Degree Requirements:

  • General Education Core: 40 semester/67.5 quarter credit hours
  • Daniel Webster Success: 1 semester credit hour
    • DW101 Strategies for Success (on campus only)
  • Communications: 12 semester/22.5 quarter credit hours
    • BM310 Upper-level Writing Intensive Course (BM310w satisfies requirement in Business Core also)
    • EN107 Introduction to Writing (online only)
    • EN115 College Writing and Research*
    • EN208 Public Speaking
    • IS101 Information Technology/Applications (satisfies requirement in Business Core also)
  • Mathematics and Science: 6 semester/13.5 quarter credit hours
    • MA104 The Fundamentals of Business Mathematics
    • MA122 College Algebra w/Applications
    • Natural or Physical Lab Science
  • Human Behavior: 6 semester/9 quarter credit hours
    • EC101 Macroeconomics
    • PY101 Principles of Psychology
  • Cultural and Community Engagement: 15 semester/22.5 quarter credit hours (current online courses that fulfill this requirement are listed to the right of the general requirement)
    • 200-level Humanities HU220 Globalization and Culture
    • 200-level Social Science HI201 America in the 20th Century
    • 300-level Humanities HU302 Ethics for a New Century
    • 300-level Social Science PS305 Public Policy
    • 400-level ID Senior Seminar ID401 Senior Seminar
  • Business Core: 33 semester/49.5 quarter credit hours plus 6 semester/9 quarter credit hours included under Gen. Ed. Core
    Grade of C or higher required in all AC/BL/BM/EC/FI/MK courses
    • AC201 Financial Accounting
    • BL201 Business Law
    • BM101 Principles of Business Management
    • BM205 Human Resource Management
    • BM310W Business Policy (credits counted in General Ed. Core)
    • BM325 Organizational Behavior
    • BM408 Business Ethics and Social Responsibility
    • BM420 International Business
    • EC102 Microeconomics
    • FI320 Corporate Finance
    • IS101 Information Technology/Applications (credits counted in General Ed. Core)
    • MA240 Probability & Statistics
    • MK201 Principles of Marketing
  • Major Courses: 36 semester/45 quarter credit hours Grade of C or higher required
    • BM231 Entrepreneurship & Small Business Management
    • BM326 Purchasing & Supply Chain Management
    • MK202 Advertising
    • MK312 International Marketing
    • MK315 Sales Management
    • MK322 Strategic Retail Management
    • MK328 Consumer Behavior
    • MK359 Marketing Research
    • MK406 Marketing Internship (6 semester/4.5 quarter credit hours, required for campus, optional for online)
    • MK410 Capstone in Marketing Management
    • MK427 Current Issues in Marketing
  • Electives: 12 semester/13.5 - 18 quarter credit hours
    • Electives may include 4+1 MBA Pathway courses.
  • 4+1 MBA Pathway Students approved for the 4+1 pathway may take up to 3 of the following courses to satisfy undergraduate elective requirements. A grade of B or higher is required.
    • BM530 Leadership and Ethics
    • BM543 Marketing Management
    • BM575 Applied Techniques/Organizational Behavior
  • Total Credits Required - 121 semester/180 quarter hour credits

Click Here for the Program Description

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